"The fieldwork was carried out efficiently and professionally, as was their analysis and reporting. I was impressed with their attention to detail, speed of response and flexibility.”

Blaby District Council

Over 1,000 projects
successfully completed

Rapid growth and a burgeoning reputation for service quality has allowed our market research and data collection specialists to successfully deliver over 1,000 projects since inception.

Every one of our senior team members has at least 20 years of either operational or client facing market research experience. And we have 35 computer assisted telephone interviewing (CATI) stations at our fingertips, running Nebu software. This means we can apply our expertise to both B2B and B2C audiences, whether within the UK or across international dialling codes and areas.


Our experienced and professionally trained staff can work collaboratively with you at all levels as we adopt a genuine partnership approach to client relationship management.

We also place a high premium on teamwork and continuity, with a close knit senior team which has now been working together for well over a decade. That in itself can add great value for our client as we bring this expertise to bear in the effective delivery or every project.

Why choose Peak Answers?


We are uniquely placed to provide you with advice and guidance on how best to fulfil your market research and data collection requirements. We know what works and will understand the needs of your research audiences. We are adept at getting the most out of sample/contact lists by maximising response rates and capturing respondent data in a consistent, accurate and professional manner. Furthermore, we recognise the commercial pressures you face and will offer you the fairest price we can to ensure you can maximise your research budget.


With Peak Answers, you will always have direct access to the senior management team. Our teams recognise that our clients are the lifeblood of the business. Our culture is based on seeking to go that ‘extra mile’ for you and being as flexible as possible. Your projects will be delivered on time, within budget and to the high quality standards you would expect. If the scope of your project alters, we can react quickly to your changing needs. And where we can add value with consultancy, we will.


We ensure that our software and equipment is the perfect match for your requirements and data security. Our robust and flexible Nebu Software is a highly regarded product within the research industry, ideal for programming questionnaires, capturing data and delivering data output in a variety of formats with accessible statistics. Our interviewing stations feature all the latest high tech facilities, including CATI, integrated dialler and call recording, internet access and direct connections into client data collection systems, and ergonomic telephones and interviewer headsets. We generously space our stations to help reduce background noise and allow our staff to focus on the job in hand.


We want you to be able to rely on us, so if we say we’re going to do something for you, we will do it! You will benefit from a culture of professionalism and our team taking proactive end-to-end ownership of your market research or data collection project. Our efficient internal systems and processes allows us to focus on providing exceptional client and respondent experiences. In short, it’s our job to meet your requirements and ensure there are no unpleasant surprises.


You will benefit from highly experienced staff and regular contact with senior team members who will advise you on fieldwork and project design. Where necessary, we will challenge assumptions and come up with proactive suggestions for problem solving. We take ownership and overall responsibility for overseeing every stage of your project, from shaping and implementation through to completion, data provision and follow up. We will provide you with regular project updates on sample status, strike rates and survey progress. We will let you know immediately if we encounter any issues or challenges during fieldwork which may influence your thinking. We find working in this way is a huge contributor to our clients’ satisfaction and in contributing to repeat business.


You can be confident that the data we deliver has been collected fairly, accurately and professionally. Our Interviewer Quality Control Scheme (IQCS) accreditation has been inspected and approved annually for over 15 years. We also conform with industry standards including the Market Research Society (MRS) Code of Conduct. We are an MRS company partner. All of this is underpinned by established systematic interviewer monitoring processes, extensive interviewer training systems, close supervision and regular feedback mechanisms. We are registered with the UK Data Commissioner and fully compliant with UK Data Protection law and the European Directive on Data Protection.

“Peak Answers has a strong group of experienced B2B interviewers who get to grips with the more technical aspects of the research topic.”

David Hassall, Managing Director, DH Research Ltd